This contract is concluded between the two parties whose full details are indicated in the attached contracting form, hereinafter referred to as "the First Party" (the production company / the producer) and "the Second Party" (the client / the advertiser), collectively referred to as "the Parties". According to the provisions of the Egyptian Civil Law No. 131 of 1948, the Commercial Law No. 17 of 1999, the Intellectual Property Rights Protection Law No. 82 of 2002, the Personal Data Protection Law No. 151 of 2020, the Advertising Regulation Law No. 33 of 2023, the Electronic Commerce Regulation Law No. 15 of 2022, and the applicable laws and regulations in the Arab Republic of Egypt, this agreement aims to regulate the relationship of producing advertising materials between the First Party (the production company / the producer) and the Second Party (the client / the advertiser), wherein the production company is committed to providing integrated services for producing television, radio, printed, or digital advertisements, including pre-production stages (planning, script writing, design), production (filming, recording, acting, directing), and post-production (editing, mixing, visual additions, final delivery), all according to the agreed specifications and standards, and at the highest levels of quality and creativity, in exchange for an agreed fee, with the determination of intellectual property rights for the produced material, quality guarantees, and terms of compensation and penalties, all within an atmosphere of transparency and compliance with the laws regulating advertising and artistic production in the Arab Republic of Egypt. The Parties have agreed to the following:

Article (1) Definitions of the Contract

1- The words and phrases below - wherever they appear in this contract - shall have the meanings indicated next to each of them, unless the context requires another meaning:

2- The Contract: Refers to this Advertising Production Agreement with all its terms and appendices, and its preamble is considered an integral part of it.

3- The Production Company / Producer: The first party to this contract, which is the company specialized in the production of advertising and media materials, and licensed to engage in this activity.

4- The Client / Advertiser: The second party to this contract, which is the natural or legal person requesting the production of advertising materials.

5-

Advertising Material: The final advertisement in all its elements, whether it is television (video), radio (audio), printed, or digital (digital videos, banners, images, interactive content), as specified in Article (2) of this contract.

6-
Production Stages: The pre-production, production, and post-production stages, as defined in Annex (1) of this contract.

7-
Advertisement Scenario: The written text of the advertisement, including dialogue, sound effects, visual description, and technical instructions.

8-
Production Budget: The financial amount allocated for producing the advertising material, as specified in

Article (5) of this contract.