By this contract concluded between the two parties whose complete data are stated in the attached contracting form, referred to herein as “the First Party” (Digital Agency / Service Provider) and “the Second Party” (Advertiser / Client), collectively referred to as “the Parties”. According to the provisions of the Egyptian Civil Law No. 131 of 1948, the Commercial Law No. 17 of 1999, the Intellectual Property Rights Protection Law No. 82 of 2002, the Personal Data Protection Law No. 151 of 2020, the Advertising Regulation Law No. 33 of 2023, the E-Commerce Regulation Law No. 15 of 2022, the Anti-Cybercrime Law No. 175 of 2018, and the existing laws and regulations in the Arab Republic of Egypt, this agreement aims to regulate the relationship of managing digital marketing campaigns between the First Party (Digital Agency / Service Provider) and the Second Party (Advertiser / Client), whereby the agency commits to planning, executing, managing, and analyzing comprehensive digital marketing campaigns for the client through various digital channels (search engines, social media, email, paid advertisements, and others), in exchange for an agreed fee, in accordance with the best professional and technical standards, while defining the rights and obligations of each party, performance measurement mechanisms, compensation terms and penalties, and the protection of data and intellectual property, all within a framework of transparency and compliance with the laws regulating digital marketing and advertising in the Arab Republic of Egypt. Both parties have agreed on the following:

Article (1) Definitions of the Contract

1- The words and phrases set forth below - wherever they appear in this contract - shall have the meanings indicated next to each, unless the context indicates otherwise:

2- The contract: refers to this Digital Marketing Campaign Agreement in all its provisions and annexes, and its preamble shall be considered an integral part thereof.

3- The digital agency / service provider: the first party to this contract, being the company specialized in providing digital marketing services and managing advertising campaigns through digital channels.

4- The advertiser / client: the second party to this contract, being the natural or legal person who requests and benefits from digital marketing services.

5- The digital campaign: a set of planned marketing activities executed through digital channels in order to achieve specific marketing objectives for the client, as specified in Article (2) of this contract.

6- Digital channels: the platforms and digital means through which the campaign is executed, including but not limited to: search engines (Google, Bing), social media (Facebook, Instagram, TikTok, LinkedIn, Twitter, Snapchat), programmatic advertising platforms, email, websites, applications, and video platforms (YouTube).

7- Key Performance Indicators (KPIs): the agreed metrics to measure the success of the digital campaign, such as number of visits, click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), conversion rate, number of new customers, sales value, and return on ad spend (ROAS).

8- Digital advertising content: the digital marketing content (texts, images, videos, animations, designs, interactive ads) produced by the agency for the client.