Pursuant to this contract concluded between the two parties whose complete details are specified in the attached contracting form, referred to herein as “the First Party” (the sponsor / the brand) and “the Second Party” (the content creator / influencer), collectively referred to as “the Parties.” In accordance with the provisions of the Egyptian Civil Law No. 131 of 1948, the Commercial Law No. 17 of 1999, the Intellectual Property Rights Protection Law No. 82 of 2002, the Personal Data Protection Law No. 151 of 2020, the Advertising Regulation Law No. 33 of 2023, the E-Commerce Regulation Law No. 15 of 2022, the Anti-Cyber Crime Law No. 175 of 2018, and the applicable laws and regulations in the Arab Republic of Egypt, this agreement aims to regulate the relationship of sponsorship for digital content between the First Party (the sponsor / the brand) and the Second Party (the content creator / influencer), where the sponsor commits to provide financial or in-kind support to the content creator in exchange for their creation and dissemination of promotional content for the sponsor or their brand or products or services, through their digital channels (social media, blogs, YouTube channels, podcasts, etc.), while maintaining creativity and quality, and adhering to transparency and disclosure of the commercial relationship, in accordance with the highest standards of content marketing, specifying the rights and obligations of each party, the conditions for content approval, measurement and evaluation mechanisms, terms of compensation and penalties, and protection of intellectual property, all within a framework of transparency and compliance with the laws governing advertising and digital marketing and consumer protection in the Arab Republic of Egypt. The parties have agreed to the following:

1- The words and phrases listed below - wherever mentioned in this contract - shall have the meanings set forth next to each of them unless the context requires a different meaning:

2- Contract: Refers to this content sponsorship agreement in all its terms and appendices, and its preamble is considered an integral part of it.

3- Sponsor / Brand: The first party to this contract, which is the natural or legal person that provides financial or in-kind support to the content creator in exchange for promoting its brand or products or services.

4- Content Creator / Influencer: The second party to this contract, which is the natural person who produces and publishes digital content on their personal channels in exchange for receiving support from the sponsor.

5- Sponsored Content: The creative materials produced by the content creator to promote the sponsor, including posts, videos, images, blogs, podcasts, stories, live broadcasts, and any other content agreed upon.

6- Channels: The digital platforms owned and managed by the content creator, through which the sponsored content is published, such as Instagram, YouTube, TikTok, Facebook, Twitter, LinkedIn, Snapchat, blogs, podcasts, and others.

7- Duration: The time period covered by this agreement, as specified in Article (3) of this contract.