This contract is made between the two parties whose complete details are provided in the attached contracting form, referred to hereinafter as "First Party" (Advertiser / Client) and "Second Party" (Agency / Email Marketing Service Provider), collectively referred to as "the Parties". In accordance with the provisions of the Egyptian Civil Law No. 131 of 1948, the Commercial Law No. 17 of 1999, the Intellectual Property Rights Protection Law No. 82 of 2002, the Personal Data Protection Law No. 151 of 2020, the Advertising Regulation Law No. 33 of 2023, the Electronic Commerce Law No. 15 of 2022, the Anti-Cyber Crime Law No. 175 of 2018, and the laws and regulations in force in the Arab Republic of Egypt, this agreement aims to organize the relationship of managing and implementing email marketing campaigns between the First Party (Advertiser / Client) and the Second Party (Agency / Email Marketing Service Provider), where the agency commits to design, create, manage, and analyze email marketing campaigns for the client, including building subscriber lists, designing email templates, creating content, scheduling sends, and analyzing performance, with the aim of increasing customer engagement, enhancing loyalty, and boosting sales, in exchange for an agreed fee, while adhering to best practices in email marketing, anti-spam laws, and personal data protection, within a framework of transparency and compliance with applicable laws in the Arab Republic of Egypt. The parties agree to the following:

Article (1) Definitions of the Contract
1- The words and phrases below - whenever mentioned in this contract - shall have the meanings specified next to each of them, unless the context requires otherwise:
2- The Contract: refers to this email marketing agreement in all its clauses and appendices, with its preamble being an integral part thereof.
3- The Agency / Service Provider: the First Party in this contract, specializing in providing email marketing services and managing email campaigns.
4- The Advertiser / Client: the Second Party in this contract, who is the natural or legal person requesting email marketing services.
5- The Email Campaign: a set of marketing emails designed and sent to a list of subscribers according to a specific strategy, with the aim of achieving certain marketing objectives.
6- The Mailing List: a database of email addresses of subscribers who have consented to receive marketing messages from the client.
7- The Email Template: the basic design of the email message, which includes the structure, colors, fonts, logo, and overall layout.
8- The Email Content: the texts, images, links, marketing phrases, subject line, and any other content included in the email message.
9- Open Rate: the percentage of recipients who opened the email message.
10- Click Rate: the percentage of recipients who clicked on a link within the email message.
11- Bounce Rate: the percentage of email messages that were not delivered to recipients (due to incorrect addresses, full inboxes, or other reasons).
12- Unsubscribe Rate: the percentage of recipients who unsubscribed from the mailing list after receiving a message.
13- Compliance with Laws: adherence to anti-spam laws (CAN-SPAM, GDPR, and the Egyptian Personal Data Protection Law No. 151 of 2020).
14- Contract Duration: the period during which the agency is committed to provide the services, as specified in Article (3) of this contract.
15- Associated Parties: includes affiliates, parent companies, sister companies, as well as directors, employees, contractors, consultants, agents, and representatives.

Article (2) Object of the Contract and Scope of Services
1- First: Provided Services:
2- The agency provides the client with the following email marketing services, detailed in Appendix (1) of this contract:
3- Building and Managing Mailing Lists:
4- Cleaning and updating existing mailing lists (removing invalid addresses, duplicates, and inactive subscribers).
5- Designing subscription forms and attracting new subscribers.
6- Managing subscription and unsubscription processes.
7- Segmenting mailing lists into groups based on subscribers' interests and behaviors.
8- Designing Email Templates:
9- Designing responsive email templates that are compatible with all devices (computer, mobile, tablet).
10- Developing multiple templates suitable for different types of messages (newsletters, promotional offers, welcome messages, follow-up messages, etc.).
11- Updating templates periodically to align with the client's identity and latest practices.
12- Creating Email Content:
13- Writing engaging and persuasive marketing content that matches the client's tone of voice.
14- Writing attractive subject lines that increase open rates.
15- Designing and producing necessary images and graphics for email messages.
16- Including calls to action (Call to Action - CTA).
17- Scheduling and Sending Email Campaigns:
18- Scheduling the sending of email messages at optimal times based on analyzing subscriber behavior.
19- Sending periodic campaigns (weekly/monthly newsletters, promotional messages, seasonal messages).
20- Sending autoresponder campaigns such as welcome messages, order confirmation messages, and follow-up messages.
21- Analysis and Reporting:
22- Analyzing the performance of each email campaign and collecting data.