This contract is made between the two parties whose full details are provided in the attached contracting form, referred to herein as "the First Party" (the Advertiser / Trademark) and "the Second Party" (the Influencer / Celebrities / Athlete / Public Figure), collectively referred to as "the Parties." In accordance with the provisions of the Egyptian Civil Law No. 131 of 1948, the Commercial Law No. 17 of 1999, the Intellectual Property Rights Protection Law No. 82 of 2002 (specifically Articles 138-178 concerning copyright and related rights), the Personal Data Protection Law No. 151 of 2020, the Advertising Regulation Law No. 33 of 2023, the E-Commerce Regulation Law No. 15 of 2022, and the Consumer Protection Laws and regulations in force in the Arab Republic of Egypt, this agreement aims to regulate the relationship of advertising appearance and endorsement between the First Party (the Advertiser / Trademark) and the Second Party (the Influencer / Celebrities / Athlete / Public Figure), whereby the Influencer commits to endorsing and promoting the products or services of the Advertiser, through appearances in advertisements (television, printed, digital, or on social media), or through posts, or videos, or public appearances, in exchange for an agreed compensation, while specifying the rights to use the image, voice, and name of the Influencer, the intellectual property rights of the produced content, exclusivity terms, obligations of the Influencer to maintain their reputation, disclosure of the business relationship, indemnity and penalties terms, all within a framework of transparency and a commitment to the highest standards of marketing and advertising and the governing laws in the Arab Republic of Egypt. The parties have agreed to the following:

Article (1) Contract Definitions
1- The words and phrases below - wherever mentioned in this agreement - shall have the meanings specified next to each, unless the context requires another meaning:
2- Contract: refers to this advertising appearance and endorsement agreement in its entirety, including its provisions and appendices, and its preamble shall be considered an integral part thereof.
3- Advertiser / Trademark: the first party to this contract, being the natural or legal person who requests the influencer to endorse and promote their products, services, or trademark.
4- Influencer / Celebrities / Public Figure: the second party to this contract, being the natural person (actor, singer, athlete, social media influencer, or any other public figure) who endorses and promotes the advertiser and their products.
5- Advertising Content: the advertising materials produced by the influencer or contributed to by them to promote the advertiser, including posts, videos, images, articles, interviews, public appearances, and any other agreed-upon content.
6- Products / Services: the goods or services offered by the advertiser which the influencer promotes.
7- Rights of Image, Voice, and Name: the rights related to the use of the influencer's image, voice, name, signature, and public persona in the advertising and promotional materials.
8- License Period: the time duration during which the advertiser is granted the right to use the influencer's image, voice, and name in the advertising materials, as specified in Article (3) of this contract.
9- Exclusivity: the influencer's commitment not to endorse or promote competing products or services of the advertiser during the contract period or for a specified period thereafter.
10- Endorsement Fee: the financial amount that the advertiser is obligated to pay the influencer in return for their services, as specified in Article (4) of this contract.
11- Disclosure: the influencer's declaration of the commercial relationship with the advertiser in the advertising content, in accordance with applicable laws and regulations, and in compliance with platform policies.
12- Related Parties: includes subsidiaries, parent companies, sister companies, as well as directors, employees, contractors, consultants, agents, and representatives.

Article (2) Subject of the Contract and Scope of Advertising Appearance
1- First: Required Advertising Content:
2- The influencer shall produce the following advertising content for the advertiser, which is detailed in Annex (1) of this contract:
3- Type of Content:  
4- Number of Contents:  
5- Channels / Media:  
6- Promoted Products / Services:  
7- Key Messages:  
8- Hashtags and Brands:  
9- Links:  
10- Discount Code (if applicable):  
11- Any Other Instructions:  
12- Second: Publication and Appearance Schedule:
13- The advertising content will be published according to the following schedule:
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17- The influencer must adhere to the agreed-upon schedule and notify the advertiser of any changes at least   days prior to the original date.
18- Third: Duration of Content Use:
19- The advertising content shall remain published on the influencer’s channels for a period of   months from the date of posting, unless otherwise agreed.
20- The influencer may not delete the advertising content during this period without prior written consent from the advertiser.