This contract is made between the two parties whose complete details are indicated in the attached contracting form, referred to herein as "the First Party" (Loyalty Program Provider / Operator) and "the Second Party" (Merchant / Brand Owner), collectively referred to as "the Parties". In accordance with the provisions of the Egyptian Civil Code No. 131 of 1948, the Commercial Law No. 17 of 1999, the Intellectual Property Rights Protection Law No. 82 of 2002, the Personal Data Protection Law No. 151 of 2020, the Electronic Commerce Regulation Law No. 15 of 2022, and the Consumer Protection Laws and regulations in force in the Arab Republic of Egypt, this agreement aims to regulate the relationship of the customer loyalty program between the First Party (Loyalty Program Provider / Operator) and the Second Party (Merchant / Brand Owner), where the Program Provider commits to design, operate, and manage a customer loyalty program on behalf of the Merchant, which includes a points system, rewards, exclusive offers, and discounts, with the aim of increasing customer loyalty, repeat purchases, and enhancing the relationship with the brand, in return for an agreed fee, defining the rights and obligations of each party, membership conditions, point accumulation and redemption mechanisms, privacy policies, data protection, compensation and penalties terms, all within a framework of transparency and compliance with the laws governing marketing and consumer protection in the Arab Republic of Egypt. The parties have agreed to the following:

Article (1) Definitions of the Contract
1- The words and phrases listed below - wherever they appear in this contract - shall have the meanings specified next to each, unless the context of the text requires another meaning:
2- The contract: refers to this loyalty program agreement in its entirety, including its terms and annexes, and its preamble shall be considered an integral part of it.
3- Program Provider / Operator: the first party to this contract, which is the company specialized in designing, operating, and managing customer loyalty programs, and providing the associated technical, marketing, and administrative services.
4- Merchant / Brand: the second party to this contract, which is the owner of the brand or the electronic or physical store, that launches the loyalty program for its customers.
5- Loyalty Program: a system that offers rewards, points, discounts, and exclusive offers to registered customers, aimed at encouraging them to make repeat purchases and increasing their loyalty to the brand.
6- Member: the customer who registers in the loyalty program, agrees to the terms and conditions of the program, and receives a membership card (digital or physical) or an electronic account.
7- Loyalty Points: the units earned by the member for purchases or other qualifying activities, which can be redeemed for rewards, discounts, or free products.
8- Rewards: the offers, discounts, free products, gifts, or any other benefits that the member can obtain by using loyalty points.
9- Exclusive Offers: special promotional offers provided only to loyalty program members, and not available to unregistered customers.
10- Program Management System: the platform, application, or technical program used by the program provider to manage loyalty points, rewards, offers, and member data.
11- Program Duration: the period during which the loyalty program remains in effect, as specified in Article (3) of this contract.
12- Point Expiry: the period during which loyalty points remain valid for use, after which they expire.
13- Contract Duration: the period during which the parties are obligated to the provisions of this agreement, as specified in Article (3) of this contract.
14- Related Parties: includes subsidiaries, parent companies, sister companies, as well as directors, employees, contractors, consultants, agents, and representatives.

Article (2) Subject of the Contract and Scope of the Loyalty Program
1- First: Loyalty Program:
2- The program provider designs, operates, and manages the customer loyalty program for the merchant according to the following specifications, detailed in Appendix (1) of this contract:
3- Program Name:  
4- Program Slogan:  
5- Target Audience:  
6- Participation Channels:  
7- Points Earning Mechanism:  
8- Points Redeem Mechanism:  
9- Rewards and Offers:  
10- Exclusive Offers:  
11- Points Expiry Period:   months from the date they are earned.
12- Second: Services Provided by the Program Provider:
13- The program provider offers the following services to the merchant within the loyalty program:
14- Program Design: Designing the structure of the loyalty program, mechanisms for earning and redeeming points, rewards, offers, and the program's visual identity (logo, colors, membership card).
15- Technical Implementation: Developing and operating the program management system (platform, application, website), and integrating it with the merchant's systems (Point of Sale (POS) system, online store, Customer Relationship Management (CRM) system).